Exploring illness beliefs about diabetes among individuals with type 2 diabetes: An Indian perspective. Issue 4 (28th October 2014)

• Record Type: Journal Article
• Authors: Lakshmi, Rema; Ganesan, Palanisamy; Mohan Anjana, Ranjit; Balasubramanyam, Muthuswamy; Mohan, Viswanathan
• Is Part Of: International journal of pharmaceutical and healthcare marketing. Volume 8:Issue 4(2014)
• Page Start: 392
• Page End: 413
• Publication Date: 2014-10-28
• Subjects: India -- Qualitative study -- Diabetes -- Illness perception -- Self-regulatory model; Pharmaceutical industry -- Marketing -- Periodicals; Medical care -- Marketing -- Periodicals; 338.4761510688
• DOI: 10.1108/IJPHM-08-2013-0044
• Languages: English
• ISSNs: 1750-6123

Abstract

Abstract : Purpose: – The purpose of this paper is to explore illness beliefs among adults with type 2 diabetes (T2DM), studied in a clinical setting in the Indian context. Diabetes management lies primarily in the hands of the patient, which signifies the need for understanding the various dimensions of individuals' illness beliefs. While past research from abroad has stressed the need for understanding the patient's perspective in effective illness management, the lack of studies in the Indian context calls for further research in this area. Design/methodology/approach: – Drawing on the Self-Regulation Model (Leventhal et al., 1980), semi-structured interviews were carried out to understand the beliefs about diabetes among individuals diagnosed to have T2DM. In total, 70 individuals with T2DM were included, taking into account the disease duration, urban-rural, age and gender distinctions. The data were analyzed using content analysis method. Findings: – The results of the analysis revealed numerous sub-themes related to the perceived consequences of diabetes, control or cure issues, timeline and emotional issues as experienced by the subjects. Research limitations/implications: – Carrying out a triangulated research with the various stakeholders, namely, diabetologists, general practitioners and other support staff like dieticians could add more value to this exploratory study. Originality/value: – There is a dearth of research work that explores the illness beliefs that patients' hold about diabetes, as discussed in the Indian context. It is expected that the insight provided by the study can help the government bodies, healthcare organizations and practitioners design and develop interventions from a patient-centric view. Additionally, such a patient-centric approach will enable individuals to achieve their treatment goals.