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HARVARD Citation
Gaur, S. et al. (2015). Conceptualising the influence of the cultural orientation of Latin Americans on consumers' choice of US brands. European business review. 27 (5), pp. 477-494. [Online].
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Gaur, S. et al. (2015). Conceptualising the influence of the cultural orientation of Latin Americans on consumers' choice of US brands. European business review. 27 (5), pp. 477-494. [Online].