Teaching Ad Tech: Assessing Collaborative Teaching in an Advertising, Computer Science and Design Course. (November 2017)

• Record Type: Journal Article
• Authors: Newell, Jay; Tavanapong, Wallapak; Berghefer, Sherry
• Is Part Of: Journal of advertising education. Volume 21:Number 2(2017)
• Page Start: 45
• Page End: 53
• Publication Date: 2017-11
• Subjects: Advertising -- Study and teaching -- Periodicals; Advertising -- Study and teaching -- United States -- Periodicals; Electronic journals; Periodicals; 659.1071
• DOI: 10.1177/109804821702100210
• Languages: English
• ISSNs: 1098-0482

Abstract

Advertising technology is advancing quickly incorporating digital techniques that may be beyond the experience of the individual faculty member. Collaborative teaching, where faculty members from different disciplines co-teach a course, may be a solution. This report assesses the learning outcomes of an advertising technology course taught by faculty from one university's advertising, computer science and human-computer interaction programs. The course was run twice, with a third one in progress. Students were predominantly advertising majors, with a minority of computer science and design majors. Two semesters of pre- and post-tests were analyzed, finding increases in student comfort with preparing and presenting technologically advanced solutions to advertising challenges.