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HARVARD Citation
Stocchi, L. et al. (2017). A comparison of brand equity strength across consumer segments and markets. Journal of product & brand management. 26 (5), pp. 453-468. [Online].
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Stocchi, L. et al. (2017). A comparison of brand equity strength across consumer segments and markets. Journal of product & brand management. 26 (5), pp. 453-468. [Online].