Cite
HARVARD Citation
Kuijken, B. et al. (n.d.). Categorization and Willingness to Pay for New Products: The Role of Category Cues as Value Anchors. Journal of product innovation management. 34 (6), pp. 757-771. [Online].
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Kuijken, B. et al. (n.d.). Categorization and Willingness to Pay for New Products: The Role of Category Cues as Value Anchors. Journal of product innovation management. 34 (6), pp. 757-771. [Online].