Cite
HARVARD Citation
Massiera, P. et al. (2018). Evaluating the presence of marketing capabilities: A multidimensional, hierarchical index. Recherche et applications en marketing. pp. 30-52. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Massiera, P. et al. (2018). Evaluating the presence of marketing capabilities: A multidimensional, hierarchical index. Recherche et applications en marketing. pp. 30-52. [Online].