Cite
HARVARD Citation
Kim, J. et al. (2018). The Behavioral and Intermediate Effects of Advertising on Firm Performance: An Empirical Investigation of the Restaurant Industry. Journal of hospitality & tourism research. pp. 319-337. [Online].
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Kim, J. et al. (2018). The Behavioral and Intermediate Effects of Advertising on Firm Performance: An Empirical Investigation of the Restaurant Industry. Journal of hospitality & tourism research. pp. 319-337. [Online].