Future Apparel Buying Intention: Mediating Effect of Past Apparel Buying Behaviour and Past Apparel Buying Experience. Issue 3 (June 2018)

• Record Type: Journal Article
• Authors: Krishnakumar, M.
• Is Part Of: Global business review. Volume 19:Issue 3(2018)
• Page Start: 737
• Page End: 755
• Publication Date: 2018-06
• Subjects: Apparel -- consumer attitude -- store attributes -- external factors -- product attributes -- mediating effect -- past buying experience -- past buying behaviour; Economic history -- 1990- -- Periodicals; Industrial management -- Periodicals; Business -- Periodicals; Commerce -- Periodicals; 650.05
• DOI: 10.1177/0972150917713860
• Languages: English
• ISSNs: 0972-1509

Abstract

Apparel buying behaviour is influenced by various factors like consumer attitude, store attributes, external factors, product attributes, etc. Besides, factors like the past apparel buying behaviour of the consumers and the past apparel buying experience may also have significant influence in the future apparel buying intention of apparel. This study aims at the effect of various factors on future apparel buying intention and also the mediating effect of past apparel buying behaviour and past apparel buying experience on future apparel buying intention. The results showed that there were partial mediating effects of past apparel buying behaviour and past apparel buying experience on future apparel buying intention. Based on the findings, managerial implications have been suggested for the apparel retailers.