The Journey of Unicorn Uber from San Francisco to International Disruption. Issue 1 (March 2018)

• Record Type: Journal Article
• Authors: Barot, Haresh; Chhaniwal, Poonam V.
• Is Part Of: Asian journal of management cases. Volume 15:Issue 1(2018)
• Page Start: 82
• Page End: 91
• Publication Date: 2018-03
• Subjects: Disruptive technology -- customized transportation -- Generation Y -- global expansion -- glocal products -- transportation pain points; Industrial management -- Asia -- Periodicals; Industrial management -- Asia -- Case studies -- Periodicals; Management -- Asia -- Periodicals; Management -- Case studies -- Periodicals; 658.0095
• DOI: 10.1177/0972820117744689
• Languages: English
• ISSNs: 0972-8201

Abstract

Uber, one of the most valuable and talked about private start-ups of today's time, took the transportation industry by storm through its technology enabled transportation solutions. This case study explores the journey of Uber from its inception to being one of the most valuable new organizations. It also tries to explore the various issues which the company countered in its journey of expansion and growth.