Understanding Muslim visitors' attitudes towards Korean street food. Issue 3 (3rd July 2018)

• Record Type: Journal Article
• Authors: Hakeem, AbdulElah; Lee, Hoon
• Is Part Of: International journal of tourism sciences. Volume 18:Issue 3(2018)
• Page Start: 215
• Page End: 235
• Publication Date: 2018-07-03
• Subjects: Korean street food -- Muslim visitors -- behavioral intention -- authentic experience; Tourism -- Periodicals; Tourism -- Korea (South) -- Periodicals; Tourism; Korea (South); Periodicals; 910
• DOI: 10.1080/15980634.2018.1526455
• Languages: English
• ISSNs: 1598-0634

Abstract

ABSTRACT: The study aims to give a better understanding of Muslim visitor's attitudes towards KSF vendors/stalls/hawkers. Many studies have already covered the street food Vendors from different point of view within various destinations. However, there is a lack of research on KSF, and a focus on it from the Muslim perspective is absent. Thus, research focusses mainly on: 1) The KSF Vendors; 2) From halal perspective; and 3) What kind of attitudes are held by Muslim visitors towards those Vendors. Questionnaire distributed through-out online communities as well as famous tourist sites in Seoul, and the hypothesized model consists of subjective norms, behavioral intentions, and Muslim visitors' attitudes; which is: (Halal awareness, Product ingredients, Halal certificate, and Islamic brand). Lastly, Data was analyzed using SPSS and results show a significant relationship between the HC and Muslim visitors' attitudes towards KSF, as well as the SN, which in turn leads to their BIs.