Evaluation of Multimedia Educational Materials Using Eye Tracking. (25th July 2015)

• Record Type: Journal Article
• Authors: Navarro, Oscar; Molina, Ana Isabel; Lacruz, Miguel; Ortega, Manuel
• Is Part Of: Procedia--social and behavioral sciences. Volume 197(2015)
• Page Start: 2236
• Page End: 2243
• Publication Date: 2015-07-25
• Subjects: Multimedia resources -- eye tracking -- Color -- Primary education -- Assessment -- Efficiency; Social sciences -- Periodicals; Social sciences -- Congresses; Arts -- Periodicals; Arts -- Congresses; Humanities -- Periodicals; Humanities -- Congresses; 300
• DOI: 10.1016/j.sbspro.2015.07.366
• Languages: English
• ISSNs: 1877-0428

Abstract

Abstract: In the last two decades there has been a significant technological development in all areas of society. This technological advance has been transferred to the educational area and now the use of multimedia materials and resources in the teaching and learning process is widespread. The main objective of the study presented in this article is to show the use of an innovative educational materials evaluation tool: the eye tracking technique. The use of this technique makes it possible to evaluate aspects of the format in which such materials are designed as well as aspects related to its usability. An appropriate design of multimedia materials may favour the acquisition of knowledge by pupils. Two experiments involving an eye tracking device in the data collection process were carried out in order to show the application of this evaluation technique. Two homogeneous groups were shown a presentation in which the format varies slightly. The presentations in the first experiment included images and texts as well as color combinations with different contrasts. In the second experiment, a presentation with information in black and white was compared with another in which colors are used. Once analyzed the data it is concluded that a more efficient learning occurs when information is shown using warm colors instead of pastel shades and when color is used to highlight some areas of interest in which we want the pupils to focus their attention.