Breaking-out? A reconceptualisation of the business development process through diversification: the case of Polish new migrant entrepreneurs in Glasgow. Issue 15 (18th November 2018)

• Record Type: Journal Article
• Authors: Lassalle, Paul; Scott, Jonathan M.
• Is Part Of: Journal of ethnic and migration studies. Volume 44:Issue 15(2018)
• Page Start: 2524
• Page End: 2543
• Publication Date: 2018-11-18
• Subjects: New migrant entrepreneurs -- ethnic market -- breakout strategies -- diversification process -- polish migrants in the UK; Ethnic relations -- Periodicals; Race relations -- Periodicals; Emigration and immigration -- Periodicals; Assimilation (Sociology) -- Periodicals; 305.8005
• DOI: 10.1080/1369183X.2017.1391077
• Languages: English
• ISSNs: 1369-183X

Abstract

ABSTRACT: This paper examines the business development process of 20 Polish new migrant entrepreneurs in Glasgow, Scotland. Based on a qualitative analysis of their business development activities – including how they broadened their market and product or services offerings – it unveils the incremental nature of this process as a route to break out from the saturated, hypercompetitive ethnic niche market. We, therefore, contribute to debates on breakout strategies to new markets and networks, and on barriers to new migrant entrepreneurs' growth by reconceptualising new migrant entrepreneurs' business development process. To achieve this aim, we propose a novel diversification process theoretical framework to analyse their business development process and specific activities.