Understanding users' continuance intentions to use smart-connected sports products. Issue 5 (November 2018) - Song, Jaeki
Highlights: Study draws on theory of planned behavior to explain smart-connected sports products. Users' continuance intention has more insights in smart-connected sports products. Technology/fashion-related factors affect attitude toward smart-connected sports products. Technical functionality facilitates technical environments for users' behavioral control. Social comparison can be considerable for users' continuance intention. Abstract: The authors investigate the salient factors that influence users' continuance intentions to use smart-connected sports products. Drawing on the theory of planned behavior (TPB), they propose that three major factors—attitude, social comparison as social influence, and perceived behavioral control—significantly influence users' continuance intentions. Smart-connected sports product users ( N = 236) participated in this study. Collected data were analyzed using Partial Least Squares (PLS) modeling. Results suggest two different attitudinal beliefs—technology-related (perceived usefulness) and fashion-related (perceived comfort) factors—of smart-connected sports products influence attitudes toward the products and that control-related factors (technical functionality and facilitating conditions) play a role in regulating users' volitional behaviors from their intentions. The authors highlight user beliefs of smart-connected sports products based on TPB and propose a concrete, practical set of factors that practitioners might manipulate to facilitate users' continuance intentions to use smart-connected sports products.