TENNESSEE BEEF PRODUCERS' WILLINGNESS TO PARTICIPATE IN A STATE-BRANDED BEEF PROGRAM. (27th June 2018)

• Record Type: Journal Article
• Authors: MCLEOD, ELIZABETH; JENSEN, KIMBERLY; GRIFFITH, ANDREW P.; DELONG, KAREN L.
• Is Part Of: Journal of agricultural and applied economics. Volume 50:Number 4(2018)
• Page Start: 579
• Page End: 601
• Publication Date: 2018-06-27
• Subjects: Branded beef, -- probit, -- producer willingness to participate, -- Tobit; Q12, -- Q13; Agriculture -- economics; Agriculture -- Economic aspects -- Periodicals; Agriculture -- Economic aspects -- Southern States -- Periodicals; Agriculture -- Economic aspects -- United States -- Periodicals; Agriculture -- Aspect économique -- Périodiques; Agriculture -- Aspect économique -- États-Unis -- Périodiques; Agrarökonomik; Agrarmarkt; USA; Welt; Agriculture -- Economic aspects; United States; Periodicals; 338.10975
• DOI: 10.1017/aae.2018.16
• Languages: English
• ISSNs: 1074-0708

Abstract

Abstract: Tennessee cattle producer willingness to participate in a hypothetical Tennessee Branded Beef Program (TBBP) was examined using 2016 survey data. Willingness to participate in the TBBP was modeled using a probit model. Among those willing to participate, a Tobit model was used to estimate the pounds of live-weight beef producers were willing to supply into a TBBP. Age, production practices, and risk attitudes influenced willingness to participate. Among those willing to participate, projected TBBP supply per farm averaged 32, 329 pounds and was influenced by on-farm animal units, production practices, perceived barriers, risk attitudes, and consequentiality beliefs.