Cite
HARVARD Citation
Kim, D. (2017). A Unified Measure of Media Brand Personality: Developing A Media Brand Personality Scale for Multiple Media. JMM. 19 (3), pp. 197-221. [Online].
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Kim, D. (2017). A Unified Measure of Media Brand Personality: Developing A Media Brand Personality Scale for Multiple Media. JMM. 19 (3), pp. 197-221. [Online].