Cite
HARVARD Citation
Chiu, Y. et al. (2017). How colour similarity can make banner advertising effective: insights from Gestalt theory. Behaviour & information technology. 36 (6), pp. 606-619. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Chiu, Y. et al. (2017). How colour similarity can make banner advertising effective: insights from Gestalt theory. Behaviour & information technology. 36 (6), pp. 606-619. [Online].