Colour and Organization Studies. Issue 10 (October 2017)

• Record Type: Journal Article
• Authors: Beyes, Timon
• Is Part Of: Organization studies. Volume 38:Issue 10(2017)
• Page Start: 1467
• Page End: 1482
• Publication Date: 2017-10
• Subjects: aesthetics -- Benjamin -- chromatics -- colour -- Goethe -- organization studies; Organizational sociology -- Periodicals; Organizational behavior -- Periodicals; Organization -- Periodicals; 302.35
• DOI: 10.1177/0170840616663240
• Languages: English
• ISSNs: 0170-8406

Abstract

Colour is inescapable. It fills and forms the world, shaping what can be felt and known, desired and expressed. It thus becomes social technology and organizational tool. At the same time, however, colour betrays, undermines and subverts the attempts to manage it. Based on an understanding of colour as aesthetic force and medium of transformation, the essay presents a montage of scenes that set up encounters with what colour does : how it affects organization, and how it is affected by organization; how it organizes what is given to perception, knowledge and organization itself, and how it is reorganized in return.