'Great markers of culture': The Australian sport field. Issue 1 (February 2016)

• Record Type: Journal Article
• Authors: Rowe, David
• Is Part Of: Media international Australia. Number 158:Issue 1(2016)
• Page Start: 26
• Page End: 36
• Publication Date: 2016-02
• Subjects: Cultural citizenship -- media -- policy -- sport; Mass media -- Social aspects -- Periodicals; Mass media -- Australia -- Periodicals; Communication -- Australia -- Periodicals; Australia -- Cultural policy -- Periodicals; Médias -- Aspect social -- Périodiques; Médias -- Australie -- Périodiques; Communication -- Australie -- Périodiques; Massamedia; Communication; Cultural policy; Mass media; Mass media -- Social aspects; Australia; Periodicals; 302.23
• DOI: 10.1177/1329878X15616515
• Languages: English
• ISSNs: 1324-5325

Abstract

In Creative Nation, sport is distinguished by its almost complete absence, except as a competitor for sponsorship with 'cultural organisations', and in brief mentions as content for SBS Radio and Aboriginal community radio stations. Sport is not mentioned at all in the 2011 National Cultural Policy Discussion Paper, but in the ensuing policy, Creative Australia, is treated, with art and religion, as one of the 'great markers of culture' in which, distinctively, elite professionalism, amateurism and fandom/appreciation happily co-exist. This article reflects on developments in the Australian sport field over the last two decades, highlighting the management of elite-grass roots and public–private funding tensions, and relevant parallels in the arts field. It addresses the pivotal relationship between the sport and broadcast media fields, arguing that sport, as a Bourdieusian 'field of struggles', is an under-appreciated domain of national cultural policy in which different forms of capital collide and converge.