Mediating Effects of Place Attachment and Satisfaction on the Relationship between Tourists' Emotions and Intention to Recommend. (November 2017)

• Record Type: Journal Article
• Authors: Hosany, Sameer; Prayag, Girish; Van Der Veen, Robert; Huang, Songshan (Sam); Deesilatham, Siripan
• Is Part Of: Journal of travel research. Volume 56:Number 8(2017)
• Page Start: 1079
• Page End: 1093
• Publication Date: 2017-11
• Subjects: place attachment -- tourists' emotions -- satisfaction -- intention to recommend -- developmental theory; Travel -- Research -- Periodicals; Tourism -- Periodicals; Tourism -- Research -- Periodicals; 910.72
• DOI: 10.1177/0047287516678088
• Languages: English
• ISSNs: 0047-2875

Abstract

This study develops a model based on the developmental theory of place attachment. The model considers the influence of tourists' emotions on place attachment and the mediating effects of satisfaction and place attachment on the relationship between tourists' emotions and intention to recommend. The model was tested using data collected from 464 international tourists at the end of their trip to Thailand. Results show that positive emotions, negative emotions and satisfaction are significant determinants of place attachment. In particular, negative emotions display a positive relationship with place attachment. In addition, only satisfaction mediates the relationship between tourists' emotions and intention to recommend. Findings highlight the need for researchers to incorporate emotions in modeling place attachment and offer implications for marketers promoting Thailand as a tourist destination.