A Multi–Study Investigation of Outcomes of Franchisees' Affective Commitment to Their Franchise Organization. (May 2015)

• Record Type: Journal Article
• Authors: Mignonac, Karim; Vandenberghe, Christian; Perrigot, Rozenn; El Akremi, Assâad; Herrbach, Olivier
• Is Part Of: Entrepreneurship theory and practice. Volume 39:Number 3(2015:May)
• Page Start: 461
• Page End: 488
• Publication Date: 2015-05
• Subjects: Small business -- Periodicals; New business enterprises -- Periodicals; Entrepreneurship -- Periodicals; 658.421
• DOI: 10.1111/etap.12050
• Languages: English
• ISSNs: 1042-2587

Abstract

Franchisees' affective organizational commitment refers to the degree to which franchisees experience an emotional attachment to their franchise organization. Using a social exchange theory perspective, this research reports four studies that explore the relationship between franchisee's affective commitment and franchisee outcomes. We found that affective commitment to the franchise organization was positively related to franchisee objective performance (Study 1) and intent to acquire additional units (Study 2), and negatively related to franchisee opportunism (Study 3) and intent to leave the franchise organization, particularly when continuance commitment (i.e., commitment based on the cost associated with membership to the franchise) was low (Study 4). The implications of these findings are discussed.