The Internet and Generalized Functions of the Public Sphere: Transformative Potentials From a Comparative Perspective. (23rd April 2016)

• Record Type: Journal Article
• Authors: Rauchfleisch, Adrian; Kovic, Marko
• Is Part Of: Social media + society. Volume 2:Number 2(2016:Apr./Jun.)
• Publication Date: 2016-04-23
• Subjects: public sphere -- Internet -- political communication -- comparative research -- political theory -- deliberation; Social media -- Periodicals; Social media -- Social aspects -- Periodicals; 302.231
• DOI: 10.1177/2056305116646393
• Languages: English
• ISSNs: 2056-3051

Abstract

Almost since the advent of the Internet, there has been great interest in analyzing and understanding online communication from the perspective of public sphere theory. The question of whether the properties of the Internet and, specifically, social media actually contribute to the public sphere is the matter of ongoing and somewhat heated scientific debate. The aim of the article is twofold. First, we propose a hierarchical model of generalized functions of public sphere. On a theoretical level, we interweave different strands of thought on the public sphere, and the resulting model is more inclusive and less rigid than each of those strands on their own. We identify four generalized functions: identity building, agenda-setting, control and criticism, and deliberation. The Internet does not contribute equally to these functions and we evaluate the impact of the Internet on each of these functions as a diminishing marginal utility. Second, we empirically explore the plausibility of our model in a global comparative analysis with focus on the Internet. With the help of macro-level variables which indicate the structural preconditions for a public sphere, we identify the highest possible function of the public sphere for each country to which the Internet can potentially contribute. Based on this approach, future research can be contextualized: case-study-based research can plausibly articulate expectations regarding the impact of the Internet on the public sphere.