Determinants of economic performance of environmental technology-based offers: a cross-sectional study of small Swedish firms. (2016)

• Record Type: Journal Article
• Authors: Linder, Marcus
• Is Part Of: International journal of innovation and sustainable development. Volume 10:Number 3(2016)
• Page Start: 237
• Page End: 259
• Publication Date: 2016
• Subjects: environmental technology -- green innovation -- green business models -- eco-efficiency -- proactive environmental strategy -- environmental differentiation -- environmental innovation -- environmental profit -- sustainability business case -- sustainable development -- economic performance -- firm performance -- small firms -- Sweden -- offer differentiation -- ordinary least squares -- OLS -- accounting data -- total cost of ownership -- regulatory support -- eco-branding -- eco-quality differentiation -- strategic environmental information; Sustainable development -- Periodicals; Technological innovations -- Periodicals; 338.92705
• Languages: English
• ISSNs: 1740-8822

Abstract

The paper examines the association between offer differentiation based on environmental orientation and economic performance. The analysis consists of an ordinary least-squares regression based on accounting data and a survey of the leaders of small environmental technology-based firms in Sweden. The results indicate that eco-efficiency creating a low total cost of ownership is more strongly associated with offer performance than is regulatory support, eco-branding, eco-quality differentiation and provision of strategic environmental information. This suggests that environmental differentiation of offers is the most successful when it is associated with a low total cost of ownership for customers.