Passion over pragmatism: the motivation of Australian winery owners. (2016)

• Record Type: Journal Article
• Authors: Charters, Steve; Walker, Beth; Brown, Alan
• Is Part Of: International journal of entrepreneurship and small business. Volume 29:Number 4(2016)
• Page Start: 512
• Page End: 527
• Publication Date: 2016
• Subjects: Australia -- wine industry -- motivation -- winegrowing SMEs -- small and medium-sized enterprises -- business culture -- passion -- management skills -- winery owners -- wineries -- winemaking; Entrepreneurship -- Periodicals; Small business -- Management -- Periodicals; 658.42105
• Languages: English
• ISSNs: 1476-1297

Abstract

The Australian wine industry is dominated by small and medium enterprises. Many of these businesses incorporate primary, secondary and tertiary activities which require a range of management skills to succeed in an increasingly competitive market. The motives of owner/managers for being in this industry are varied and potentially impact on the success enjoyed by their business. Using interviews with the owner/managers of small businesses this paper explores these varying motives, how they may change, and their impact on strategies and business performance. Findings suggest two possible dimensions of motivation: firstly a dimension ranging on an axis from passion for making wine to being solely interested in a 'business for profit' and secondly a dimension around being in business for personal or external reasons. Clusters of wineries are identified based on these dimensions, highlighting the diversity of small business owner/managers motivations in this industry. Further, the reasons for entering and staying in the wine industry may change over time.