Individual process management: a first step towards the conceptualisation of individual activities. (2016)

• Record Type: Journal Article
• Authors: Leyer, Michael; Kronsbein, Daniel; Rosemann, Michael
• Is Part Of: International journal of business environment. Volume 8:Number 2(2016)
• Page Start: 105
• Page End: 120
• Publication Date: 2016
• Subjects: individuals -- process management -- business processes -- individual activities -- individual processes -- conceptualisation -- classification scheme -- business environment -- business strategy -- innovation development -- personal care -- education -- professional work -- domestic work -- leisure -- travel -- individual organisation -- procurement -- information gathering -- self-expression -- service offers -- product offers; Business -- Periodicals; 338.705
• Languages: English
• ISSNs: 1740-0589

Abstract

Understanding activities of individuals is of major importance because their actions are the main foundation of economic activity. However, there is a lack of understanding with regard to how individual activities are characterised. Thus, we develop a first conceptual classification for individual activities extending the view on business processes. The classification scheme contains personal care, education, professional work, domestic work, leisure and travel as primary activities and individual organisation, procurement, information gathering and self-expression as secondary activities. We extend mainly prior literature on customer management by structuring processes of individuals independently from their status as customer. This enables new theoretical insights in the way companies can design their offers from a strategic point of view. Companies can use IPM to systematically analyse individual processes independent from specific products and services which is assumed to foster the development of innovative product and service offers.