A conceptualisation of the relationship between virtual experience and cybernauts' satisfaction with virtual communities. (2015)

• Record Type: Journal Article
• Authors: Bouattour, Dorra; Debos, Franck; Abdellatif, Tarek
• Is Part Of: International journal of advanced media and communication. Volume 5:Number 4(2015)
• Page Start: 281
• Page End: 301
• Publication Date: 2015
• Subjects: member satisfaction -- virtual communities -- experiential value -- extrinsic values -- intrinsic values -- virtual experience -- community members -- online communities -- web based communities -- nomological framework; Multimedia communications -- Periodicals; Multimedia systems -- Periodicals; 384.38
• Languages: English
• ISSNs: 1462-4613

Abstract

In this research, we developed and tested an integrated model relating individuals' satisfaction with their experiential values in virtual communities. Using a realised factorial analysis and regression, we identified the factors that influence member satisfaction in virtual communities. Adopting Mathwick et al.'s (2001) concept of experiential value, we proposed a conceptualisation of a virtual experience that fits closely with the original nomological framework advocated by Holbrook and Hirschman (1982).