Methodology of Construction Site Marketing Analysis. (2016)

• Record Type: Journal Article
• Authors: Konikov, Aleksandr; Konikov, Gregory
• Is Part Of: Procedia engineering. Volume 165(2016)
• Page Start: 1052
• Page End: 1056
• Publication Date: 2016
• Subjects: marketing -- ABC- analysis -- XYZ - analysis -- theory of sets -- construction; Engineering -- Congresses; Engineering -- Periodicals; Engineering; Conference proceedings; Periodicals; 620.005
• DOI: 10.1016/j.proeng.2016.11.819
• Languages: English
• ISSNs: 1877-7058

Abstract

Abstract: ABC-XYZ analysis is quite well known in marketing and logistics. Wider application of these techniques prevents their binding is weak in a particular subject area, in particular to the construction field. In this paper, the problem on the one hand, considered broadly, which allows the use of a wide segment of industry, and the results reported to solve specific problems, which gives the opportunity to use them in the practice of construction.