Social Commerce as a Driver of Sustainable Development of the Information Economy of the City. (2016)

• Record Type: Journal Article
• Authors: Oleynikova, Evgenia; Zorkin, Yuliya
• Is Part Of: Procedia engineering. Volume 165(2016)
• Page Start: 1556
• Page End: 1562
• Publication Date: 2016
• Subjects: Information economy -- Sustainable development -- Social commerce -- Social media -- Collective buying -- Group buying.; Engineering -- Congresses; Engineering -- Periodicals; Engineering; Conference proceedings; Periodicals; 620.005
• DOI: 10.1016/j.proeng.2016.11.893
• Languages: English
• ISSNs: 1877-7058

Abstract

Abstract: The purpose of this article is to determine notion of social commerce, find out state of social commerce in Russia and to define its place in the city economy. Social commerce implies use of Web 2.0 technologies and in some way is similar to e-commerce. This article compares these two types of activity, shows the importance of social commerce for information economy and elicits special features of this phenomenon in Russia. The authors research competitive structure of some segments of markets in the Russian Far East and determine some features of distribution logistics of collective buying in Russian Far East.