Disputing deindividuation: Why negative group behaviours derive from group norms, not group immersion. (2016)

• Record Type: Journal Article
• Authors: Reicher, Stephen David; Spears, Russell; Postmes, Tom; Kende, Anna
• Is Part Of: Behavioral and brain sciences. Volume 39(2016)
• Publication Date: 2016
• Subjects: Psychophysiology -- Periodicals; Psychology -- Periodicals; Human behavior -- Periodicals; Animal behavior -- Periodicals; Brain -- Periodicals; 616.89142
• DOI: 10.1017/S0140525X15001491
• Languages: English
• ISSNs: 0140-525X

Abstract

Abstract: Strong social identity does not lead to lack of accountability and "bad" behavior in groups and crowds but rather causes group behavior to be driven by group norms. The solution to problematic group behavior is therefore not to individualize the group but rather to change group norms, as underlined by the relational dynamics widely studied in the SIDE tradition.