Liquid retail: cultural perspectives on marketplace transformation. Issue 5 (3rd September 2018)

• Record Type: Journal Article
• Authors: Kervenoael, Ronan de; Bajde, Domen; Schwob, Alexandre
• Is Part Of: Consumption, markets & culture. Volume 21:Issue 5(2018)
• Page Start: 417
• Page End: 422
• Publication Date: 2018-09-03
• Subjects: Marketplace transformation -- culture -- liquid retail -- Bauman -- social change; Consumption (Economics) -- Social aspects -- Periodicals; Consumers -- Attitudes -- Periodicals; Marketing -- Social aspects -- Periodicals; 306.305
• DOI: 10.1080/10253866.2018.1462583
• Languages: English
• ISSNs: 1025-3866

Abstract

ABSTRACT: Inspired by Bauman's notion of "liquidity, " we problematize the socio-cultural dynamics taking place in contemporary retail. The notion of liquid retail enables researchers to untangle marketplace transformation and to highlight developments centred around markets and market-actors that jointly transform each other. This introduction underlines, as a point of departure, recent developments in retailing that have been marked by the corrosion of fixity and boundaries. We provide a short synopsis of marketplace transformation and liquid retail, from a socio-cultural perspective, and summarize the papers included in this special issue.