Store layout optimization using indoor positioning system. (February 2017)
- Record Type:
- Journal Article
- Title:
- Store layout optimization using indoor positioning system. (February 2017)
- Main Title:
- Store layout optimization using indoor positioning system
- Authors:
- Hwangbo, Hyunwoo
Kim, Jonghyuk
Lee, Zoonky
Kim, Soyean - Abstract:
- Indoor positioning systems have attracted considerable attention from practitioners and firms seeking to optimize the consumer shopping experience with the goal of attaining increased revenue and profitability. Acknowledging the importance of indoor positioning systems in store layout optimization, we conducted a field experiment for 11 months in order to develop algorithms for connecting indoor positioning data with customer transaction data. Using fingerprinting as a primary data collection technique, we compared positioning and transaction data before and after critical store layout optimization decisions in order to identify which customer movement patterns generated the highest sales. In contrast to previous works on indoor positioning systems, which focused solely on developing algorithms or techniques to increase accuracy rates, our algorithms in principle integrate computing and marketing perspectives. Our findings can be applied to store layout optimization and personalized marketing.
- Is Part Of:
- International journal of distributed sensor networks. Volume 13:Number 2(2017)
- Journal:
- International journal of distributed sensor networks
- Issue:
- Volume 13:Number 2(2017)
- Issue Display:
- Volume 13, Issue 2 (2017)
- Year:
- 2017
- Volume:
- 13
- Issue:
- 2
- Issue Sort Value:
- 2017-0013-0002-0000
- Page Start:
- Page End:
- Publication Date:
- 2017-02
- Subjects:
- Indoor positioning system -- store layout optimization -- fingerprinting -- wireless localization -- positioning algorithm
Sensor networks -- Periodicals
Intelligent agents (Computer software) -- Periodicals
Multisensor data fusion -- Periodicals
681.2 - Journal URLs:
- http://www.informaworld.com/smpp/title~content=t714578688~db=all ↗
http://www.metapress.com/openurl.asp?genre=journal&issn=1550-1329 ↗
http://dsn.sagepub.com/ ↗
http://www.tandfonline.com/ ↗ - DOI:
- 10.1177/1550147717692585 ↗
- Languages:
- English
- ISSNs:
- 1550-1329
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - 4542.186400
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 7649.xml