A conceptual model of factors affecting e-commerce adoption by SME owner/managers in Jordan. (2016)

• Record Type: Journal Article
• Authors: Alrousan, Mohammad Kasem; Jones, Eleri
• Is Part Of: International journal of business information systems. Volume 21:Number 3(2016)
• Page Start: 269
• Page End: 308
• Publication Date: 2016
• Subjects: SMEs -- technology acceptance model -- TAM -- theory of reasoned action -- diffusion of innovation -- Hofstede cultural dimensions -- e-commerce levels -- technology-organisation-environment model -- conceptual modelling -- e-commerce adoption -- electronic commerce -- SME owners -- SME managers -- Jordan -- small and medium-sized enterprises -- leadership typologies; Information storage and retrieval systems -- Business -- Periodicals; Business -- Data processing -- Periodicals; Management information systems -- Periodicals; System design -- Periodicals; System analysis -- Periodicals; 651.8
• Languages: English
• ISSNs: 1746-0972

Abstract

Since the internet revolution, internet usage in business environment (e-commerce) has changed the way of doing business in SMEs. It is well known that e-commerce is essential for SMEs in enhancing their competitiveness, productivity, enlarge market and cost reduction. However, Jordan is facing slow adoption of e-commerce by SMEs. This paper reviews the strengths and weaknesses of the major models and theories relevant to technology adoption: technology acceptance model, theory of reasoned action, technology-organisation-environment, diffusion of innovation and Hofstede's cultural dimensions. Also, the literature review shows the most common sequences in level of e-commerce adoption in SMEs: Rao model; Daniel model; Rayport and Jaworski model; Lefebvrea et al. model and leadership typologies. On the bases of these theories and models, a conceptual framework for SMEs' e-commerce adoption level in Jordan is suggested. This conceptual framework can be tested empirically for SMEs in Jordan as well as other Arab countries.