Cite
HARVARD Citation
Natarajan, S. et al. (2016). Laddering the benefit-link-value of premium products: perception of Indian consumers on consumer packaged goods. International journal of applied management science. pp. 83-91. [Online].
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Natarajan, S. et al. (2016). Laddering the benefit-link-value of premium products: perception of Indian consumers on consumer packaged goods. International journal of applied management science. pp. 83-91. [Online].