Teaching International Public Relations: An Update Report Among Educators. (June 2017)

• Record Type: Journal Article
• Authors: Mak, Angela Ka Ying
• Is Part Of: Journalism & mass communication educator. Volume 72:Number 2(2017:Jun.)
• Page Start: 168
• Page End: 182
• Publication Date: 2017-06
• Subjects: public relations -- international public relations -- teaching -- educators -- survey; Communication -- Study and teaching (Higher) -- United States -- Periodicals; Journalism -- Study and teaching (Higher) -- United States -- Periodicals; Mass media -- Study and teaching (Higher) -- United States -- Periodicals; 070.07
• DOI: 10.1177/1077695816649411
• Languages: English
• ISSNs: 1077-6958

Abstract

Involvement in international and multicultural career-related practices is ever on the rise in a global economic and political society, especially in public relations. This article reported an update of examining the attributes of public relations educators and their institutions in teaching of international public relations (IPR) through an online survey. Results indicated some major improvements (i.e., a double increase of school offered and public relations educators taught IPR course, international perspectives shifted from service to teaching and research, and internationalization as institutional strategic focus). Recommendations for educators and their institutions to prepare themselves and offer the IPR course are discussed.