Store patronage and retail competition in emerging markets. (2016)

• Record Type: Journal Article
• Authors: Barki, Edgard; Zambaldi, Felipe; LourenÁ§o, Carlos Eduardo; Castro, Cristiano do Amaral Britto De
• Is Part Of: International journal of business and systems research. Volume 10:Number 1(2016)
• Page Start: 62
• Page End: 77
• Publication Date: 2016
• Subjects: emotional benefits -- functional benefits -- low-income communities -- store patronage -- Brazil -- retail competition -- emerging markets -- Bayesian estimation probit -- local retailers -- retail stores; Management information systems -- Periodicals; Business -- Data processing -- Periodicals; 658.4038011
• Languages: English
• ISSNs: 1751-200X

Abstract

Large and local retailers' competition for customer patronage in emerging markets has received limited attention. One main discussion when analysing emerging markets is the role of large retailers and local companies. In many situations small retailers are the only option for consumers, as large retailers have not reached low-income communities. In the Brazilian context, data from two locations with different profiles has been analysed using the Bayesian estimation probit to determine store patronage. Results show that local retailers have a competitive advantage based on functional and emotional attributes.