Personal values and green purchase behaviour: a cross-cultural study between Brazil and Canada. (2015)

• Record Type: Journal Article
• Authors: Ferraz, Sofia Batista; Romero, Cláudia Buhamra Abreu; Nogami, Vitor Koki da Costa; Veloso, Andres Rodriguez
• Is Part Of: Latin American journal of management for sustainable development. Volume 2:Number 3/4(2015)
• Page Start: 296
• Page End: 314
• Publication Date: 2015
• Subjects: green purchase behaviour -- GPB -- personal values -- cross-cultural study -- consumer behaviour -- Schwartz model values -- sustainability -- sustainable consumption -- purchase intention -- Brazil -- Canada; 338.9807
• Languages: English
• ISSNs: 2052-0336

Abstract

This article aimed to analyse which personal values influence the green purchase behaviour (GPB) of consumers in Brazil and Canada. For this, we relied on the literature of personal values and green consumer behaviour. The study has a quantitative nature and is descriptive with regard to its objectives. The sample consisted of 108 Canadian university students and 158 Brazilians. It is a field research using the t-test technique, exploratory factor analysis (EFA) and multiple linear regression. The results indicated that: Canadian consumers have a stronger green purchasing behaviour than Brazilians; self-transcendence values affect both the Brazilian and Canadian GPB; and the size of conservation negatively affects Canadian GPB.