Multisensory fashion communication media towards impression management. (2015)

• Record Type: Journal Article
• Authors: Choi, Yongsoon; Cheok, Adrian David
• Is Part Of: International journal of arts and technology. Volume 8:Number 4(2015)
• Page Start: 364
• Page End: 381
• Publication Date: 2015
• Subjects: fashion communication media -- multisensory stimulation -- sound perfume -- light perfume -- lighting -- wearable accessories -- first impressions -- mirroring -- face-to-face interaction -- impression management -- fashion accessories -- users impressions -- users perceptions -- fashion industry -- auditory stimulation -- olfactory stimulation -- eye contact interaction -- visual stimulation; Technology and the arts -- Periodicals; Computer art -- Periodicals; 700.285
• Languages: English
• ISSNs: 1754-8853

Abstract

This paper shows the design of two fashion accessories, sound perfume and light perfume that we created to see whether multisensory stimulations can manage users impressions formed about themselves by their partner during face-to-face conversations. Each system targets a different function of impression management. Sound perfume uses auditory and olfactory stimulations along with the eye contact interaction technique to focus on the presentational aspect of impression management. Light perfume uses visual and olfactory stimulations along with the mirroring interaction technique for the affect function of impression management. We also show the results of a preliminary study to test whether the systems worked as designed.