A value co-creation model for wine tourism. (2015)

• Record Type: Journal Article
• Authors: Festa, Giuseppe; Vrontis, Demetris; Thrassou, Alkis; Ciasullo, Maria V.
• Is Part Of: International journal of management practice. Volume 8:Number 3(2015)
• Page Start: 247
• Page End: 267
• Publication Date: 2015
• Subjects: wine tourism -- business relational view -- relational context -- destination management -- value co-creation -- service dominant logic -- service science -- system-making -- Italy -- wine industry -- tourist industry; Management -- Periodicals; 658.005
• Languages: English
• ISSNs: 1477-9064

Abstract

In spite their significant wine heritage, even major wine-producing countries still lack a corresponding systemic vision. This research highlights the possible contribution of a relational perspective on the management of wine tourism systems, underlining the necessity for the development of chains, networks, constellations, flows, and service(s). Specifically, the research develops a scientific framework supportive of the relational perspective on wine tourism to aid all major stakeholders in understanding, designing, and developing a wine tourism structured system based on service-dominant logic. The research is based on a speculative analysis of relational governance in wine tourism, and develops a theoretical framework of the relational context of wine tourism. The research is further supported by a field investigation focusing on the Campania Region (Italy); and a case study that enhances the understanding of the subject and indicates the potential implications of the framework, as well as its practical and theoretical applications.