Exploring the acceptance for e–learning using technology acceptance model among university students in India. (10th April 2015)

• Record Type: Journal Article
• Authors: Ratna, P.A.; Mehra, Saloni
• Is Part Of: International journal of process management and benchmarking. Volume 5:Number 2(2015)
• Page Start: 194
• Page End: 210
• Publication Date: 2015-04-10
• Subjects: e–learning -- technology acceptance model -- TAM -- perceived ease of use -- perceived usefulness -- behavioural intention -- India -- student acceptance -- electronic learning -- university students -- higher education -- online learning; Industrial engineering -- Periodicals; Total quality management -- Periodicals; Knowledge management -- Periodicals; 658.5005
• Languages: English
• ISSNs: 1460-6739

Abstract

This paper examines the acceptance and behaviour of students towards e–learning using the technology acceptance model (TAM), within the framework of a course. The instrument used in the current study adopts the scale developed by Davis (1989). This study is set against a lack of consistent, detailed research on the factors influencing the acceptance of e–learning by students in India. In line with previous research, results suggest that TAM is a strong theoretical model (Ronnie et al., 2011), where its validity can extend to the e–learning context. Significant relationships were observed between perceived ease of use, perceived usefulness, attitude, behavioural intention to use and actual use. Perceived usefulness strongly mediated perceived ease of use and attitude, while attitude mediated perceived usefulness, perceived ease of use and behavioural intention to use e–learning.