Beyond the "Win-Win": Creating Shared Value Requires Ethical Frameworks. (February 2017)

• Record Type: Journal Article
• Authors: de los Reyes, Gastón; Scholz, Markus; Smith, N. Craig
• Is Part Of: California management review. Volume 59:Number 2(2017)
• Page Start: 142
• Page End: 167
• Publication Date: 2017-02
• Subjects: business and society -- corporate social responsibility -- creating shared value -- ethics -- stakeholders -- strategic management; Industrial management -- Periodicals; Industrial management; Management; Bedrijfseconomie; Periodicals; 658.005
• DOI: 10.1177/0008125617695286
• Languages: English
• ISSNs: 0008-1256

Abstract

While Porter and Kramer's Creating Shared Value (CSV) works well as a management framework to address "win-win" business and society issues, it leaves managers ill-equipped to legitimately manage issues where they face the prospect of "win-lose" or "lose-win" social engagements. For legitimacy, managers need to bolster CSV with ethical frameworks—specifically, norm-taking and norm-making frameworks. Managers can be better positioned to create shared value through CSV+, a multi-part framework built around CSV and augmented by ethical frameworks.