Stakeholder profile definition and salience measurement with fuzzy logic and visual analytics applied to corporate social responsibility case study. (15th October 2015)

• Record Type: Journal Article
• Authors: Poplawska, Jolanta; Labib, Ashraf; Reed, Deborah M.; Ishizaka, Alessio
• Is Part Of: Journal of cleaner production. Volume 105(2015:Oct. 15)
• Page Start: 103
• Page End: 115
• Publication Date: 2015-10-15
• Subjects: Corporate social responsibility -- Fuzzy logic -- Stakeholder theory -- Stakeholder salience; Factory and trade waste -- Management -- Periodicals; Manufactures -- Environmental aspects -- Periodicals; Déchets industriels -- Gestion -- Périodiques; Usines -- Aspect de l'environnement -- Périodiques; 628.5
• DOI: 10.1016/j.jclepro.2014.10.095
• Languages: English
• ISSNs: 0959-6526

Abstract

Abstract: Several stakeholder categorisation frameworks have been proposed in the literature. Although the triple intersecting circles representation –of power, urgency and legitimacy – is the most used, it has the limitation of any categorisation technique: a stakeholder can only belong to a predefined category and there can be no indication of a personalised profile that had not been identified a priori . To solve these issues, we propose a new framework based on fuzzy logic and visual analytics, which is capable of precisely assessing stakeholders' importance by indicating the exact degree of membership to a particular interest group. As an illustrative case study, this framework has been applied to construct and visualise the profile of key extractive sector stakeholders and measure their salience in a corporate social responsibility context. Results indicate that management and community have the highest salience. Highlights: We apply fuzzy logic to model stakeholders' salience. Stakeholders' importance indicated by an exact degree of group membership. We provide a dynamic stakeholder map. We ensure fair priority setting in stakeholder ranking. Stakeholders' prioritisation framework illustrated in CSR context.