Effects of crisis efficacy on intentions to follow directives during crisis. Issue 2 (3rd March 2016)

• Record Type: Journal Article
• Authors: Avery, Elizabeth; Park, Sejin
• Is Part Of: Journal of public relations research. Volume 28:Issue 2(2016)
• Page Start: 72
• Page End: 86
• Publication Date: 2016-03-03
• Subjects: Crisis communication -- public relations -- self-efficacy; Public relations -- Periodicals; Public relations -- Research -- Periodicals; 659.205
• DOI: 10.1080/1062726X.2016.1165681
• Languages: English
• ISSNs: 1062-726X

Abstract

ABSTRACT: Self-efficacy has consistently been a useful predictor of behavioral intentions as a construct in many theories; yet, its role in audience adherence to instructing information during crisis is relatively unexplored. A national survey ( N = 454) examines self-efficacy in public response to crisis directives and develops the concept of crisis efficacy as an important area for future research. In three crisis contexts (food-borne illness, weather emergency, and public health disease threat), crisis efficacy, along with several demographics, significantly predicted public response to instructing information. Crisis efficacy emerges as a construct with great potential to inform message design in crisis communication.