Producing Participatory Media: (Crowd)Sourcing Content in Britain/Life in a Day. Issue 1 (February 2015)

• Record Type: Journal Article
• Authors: Ashton, Daniel
• Is Part Of: Media international Australia. Number 154:Issue 1(2016)
• Page Start: 101
• Page End: 111
• Publication Date: 2015-02
• Subjects: Mass media -- Social aspects -- Periodicals; Mass media -- Australia -- Periodicals; Communication -- Australia -- Periodicals; Australia -- Cultural policy -- Periodicals; Médias -- Aspect social -- Périodiques; Médias -- Australie -- Périodiques; Communication -- Australie -- Périodiques; Massamedia; Communication; Cultural policy; Mass media; Mass media -- Social aspects; Australia; Periodicals; 302.23
• DOI: 10.1177/1329878X1515400113
• Languages: English
• ISSNs: 1324-5325

Abstract

Created from footage contributed by members of the public to YouTube, the 2011 Life in a Day and 2012 Britain in a Day crowdsourced documentaries show participatory media-making projects on a global and national scale. Drawing comparisons with digital storytelling projects, this article examines efforts to structure and shape the contributions to the … in a Day crowdsourcing projects as set out in guidance and tutorial materials from the producers. Such guidance and advice are critically analysed to consider the different openings and opportunities made available by the production team as they (crowd)source content. Setting out the practices and possibilities for self-representation is a point of tension that this article explores through the comments thread to one of the production team's guidance videos. This video presents a number of submission requirements, notably that contributors do not edit, and analysis of the responding comments shows how potential contributors critically challenge participation that they regard as the requesting and curating of content.