Strengthening donor stewardship one month at a time. Issue 3 (25th September 2015)

• Record Type: Journal Article
• Authors: Gardner, Betina L.; Rhodus, Krista Zabawa
• Is Part Of: Bottom line. Volume 28:Issue 3(2015)
• Page Start: 99
• Page End: 103
• Publication Date: 2015-09-25
• Subjects: Libraries -- Development -- Donors -- Fundraising -- Communications plan -- Friends groups; Library finance -- Periodicals; Libraries -- Economic aspects -- Periodicals; 025.11
• DOI: 10.1108/BL-06-2015-0009
• Languages: English
• ISSNs: 0888-045X

Abstract

Abstract : Purpose: The purpose of this paper is to discuss Eastern Kentucky University (EKU) Libraries' experience and success in the creation of a fundraising Communications Plan. Design/methodology/approach: The paper is based on observational experiences at EKU Libraries over the course of two years, before and after the implementation of a Communications Plan. Findings: Feedback from Friends of EKU Libraries advised that donors appreciate communications from EKU Libraries, especially on a monthly basis. As a result of implementing a Communications Plan, donations to EKU Libraries became more consistent throughout the year and increased in number. Practical implications: EKU Libraries found that a meaningful Communications Plan can help strengthen the connection between an organization and its donors. As a result, the Plan will be refined annually and utilized for the foreseeable future. Originality/value: This paper provides guidance for libraries and other organizations on the creation and implementation of a fundraising Communications Plan, based on the experience of EKU Libraries.