NGO–business collaboration following the Indian CSR Bill 2013: trust-building collaborative social sector partnerships. Issue 6 (18th August 2018)

• Record Type: Journal Article
• Authors: Jayaraman, Anuja; D'souza, Vanessa; Ghoshal, Trisha
• Is Part Of: Development in practice. Volume 28:Issue 6(2018)
• Page Start: 831
• Page End: 841
• Publication Date: 2018-08-18
• Subjects: Civil society – NGOs -- Partnership -- Social sector -- South Asia; Technical assistance -- Developing countries -- Periodicals; Economic assistance -- Developing countries -- Periodicals; Developing countries -- Economic conditions -- Periodicals; 338.91091724
• DOI: 10.1080/09614524.2018.1473338
• Languages: English
• ISSNs: 0961-4524

Abstract

ABSTRACT: The CSR Bill of 2013 introduced systematic corporate participation into social development in India. In the light of this law, this article argues that NGOs will play a decisive role in determining the benefits of corporate involvement and recommends that NGO–business partnerships are needed for meaningful social change. The article identifies a trust deficit between NGOs and businesses in India as a key obstacle to the success of NGO–business collaborations in the social sector. It suggests practices that could be adopted by NGOs to build trust in their partnerships with business partners, using a case study of one NGO, SNEHA (Society for Nutrition, Education and Health Action).