Corporate political activity through constituency stitching: Intertextually aligning a phantom community. (November 2016)

• Record Type: Journal Article
• Authors: Murray, John; Nyberg, Daniel; Rogers, Justine
• Is Part Of: Organization. Volume 23:Number 6(2016:Nov.)
• Page Start: 908
• Page End: 931
• Publication Date: 2016-11
• Subjects: Constituency building -- corporate political activity -- ideology -- intertextuality -- public policy; Organizational sociology -- Periodicals; Organization -- Periodicals; 302.35
• DOI: 10.1177/1350508416640924
• Languages: English
• ISSNs: 1350-5084

Abstract

Corporations play an increasingly significant role in public policy and democratic politics. This article seeks to understand how corporate political activities gain political influence through intertextual strategies. The analysis is conducted on the texts produced by the Australian government in proposing a new tax as well as the texts produced by the mining industry in campaigning against the tax. We show how the government texts represent the proposed tax as a fair opportunity, while the mining industry texts represent the tax as an unfair threat. The findings attend to the processes of how the mining industry 'stitched' together constituencies in support of their representation. This article contributes to the existing literature on corporate political activity by showing how overt and indirect corporate activities and communications influence public policy agendas. It also contributes to critical studies of corporate political activity by theorizing how textual strategies can be used to align corporate interests in hegemonic political struggles through the creation of a phantom community. Finally, the article contributes to theories of intertextuality by developing a typology to analyse textual representation.