Effect of TV Advertisement on Donor Card Registration. (July 2018)

• Record Type: Journal Article
• Authors: Latifi, Marzieh; Najafizadeh, Katayoun; Pourmohammadi, Ali asghar; Aghazamani, Hosein; Hashemi, Mehdi; Jamehbozorgi, Keyhan; Bayati, Mohammadreza; Saidi, Reza; Ghobadi, Omid
• Is Part Of: Transplantation. Volume 102(2018)Supplement 7S-1
• Publication Date: 2018-07
• Subjects: Transplantation of organs, tissues, etc -- Periodicals; Transplantation immunology -- Periodicals; 617.95
• DOI: 10.1097/01.tp.0000543225.30027.ca
• Languages: English
• ISSNs: 0041-1337

Abstract

Abstract : Background: Organ shortage is a chronic problem facing transplant community. Public awareness about organ donation can increase the rate of donation. One of the effective methods to improve public awareness is through media such as TV. The aim of this study was comparing the effect of different TV programs and advertising methods in motivating people to increase organ donor registration. Method and Materials: Advertising organ donation was done through movie series, documentaries about donation, during soccer games by subtitles, by soccer host or showing the organ donors website address. After and before each method, donor registration was evaluated. Result: Overall, after TV advertisements increased donor registrations. The result of enrolling donor card before and after each method are showed in Table 1. The result of multivariable analysis showed that the registration rates after media intervention increased (p<0.004). Advertisement during the soccer games had a significant impact compare to series and documentaries. In addition, advertisement by soccer host and subtitle had a significant result compare to other ads. Table 1: the rate of enrolling donor card before, the day and the day after football, movie and documentary film. Conclusion: TV programs specially soccer games can increase donor registration. An improved results has been demonstrated when the soccer host talks about donation and showed subtitle with organ donation website or social media address compared to documentaries. Keywords: organ donation; TV; social media. Figure. No caption available.