Why Do We Indulge? Exploring Motivations for Binge Watching. Issue 3 (3rd July 2018)

• Record Type: Journal Article
• Authors: Sung, Yoon Hi; Kang, Eun Yeon; Lee, Wei-Na
• Is Part Of: Journal of broadcasting & electronic media. Volume 62:Issue 3(2018)
• Page Start: 408
• Page End: 426
• Publication Date: 2018-07-03
• Subjects: Broadcasting -- Periodicals; Telecommunication -- Periodicals; 384.54
• DOI: 10.1080/08838151.2018.1451851
• Languages: English
• ISSNs: 0883-8151

Abstract

Abstract : This study explored an expanded definition and motivations for binge-watching behavior. In addition to the number of episodes, the amount of time, frequency, and engagement in binge-watched programs were considered for the binge-watching definition. Study findings revealed that over half of the respondents of this study were light binge viewers. In addition, among a total of seven motivations identified in literature, only the entertainment motivation is a significant predictor of binge watching for those with a low level of binge watching, while both passing time and entertainment were found to be significant predictors for those with a high level of binge watching.