A mindful product acceptance model. Issue 1 (2nd January 2018)

• Record Type: Journal Article
• Authors: Ta, Anh; Prybutok, Victor
• Is Part Of: Journal of decision systems. Volume 27:Issue 1(2018)
• Page Start: 19
• Page End: 36
• Publication Date: 2018-01-02
• Subjects: TAM -- environmental concerns -- PLS -- structural equation model -- mindful product acceptance model; Decision support systems -- Periodicals; Management information systems -- Periodicals; Information resources management -- Periodicals; Information storage and retrieval systems -- Periodicals; Management -- Communication systems -- Periodicals; Decision support systems; Information resources management; Information storage and retrieval systems; Management -- Communication systems; Management information systems; Periodicals; 658.40305
• DOI: 10.1080/12460125.2018.1479149
• Languages: English
• ISSNs: 1246-0125

Abstract

ABSTRACT: We posit, develop and test a new mindful product acceptance model that includes the independent variable constructs of perceived ease of use, perceived usefulness, mindful judgement constructs (taste and environmental concerns), trust and perceived safety. Concerns about the environment are addressed in the bottled water context because of its ubiquitous use and increasing sales. This increasing bottled water use raises the question about why people drink bottled water versus tap water and provides a venue for testing how mindfulness influences the decision process. This study contributes to the literature by providing a new application of technology acceptance model (TAM) that includes the 'mindful' judgement construct as well as the context of applying TAM to a non-traditional technology. This research found that increasing mindfulness of environmental concerns in our community limits bottled water consumption. The statistically significant findings of this research suggest that companies can benefit from examining their manufacturing and recycling processes.