Cite
HARVARD Citation
Ulrich, I. et al. (2018). "A feminine brand? Never!" Brands as gender threats for "resistant" masculinities. Qualitative market research. 21 (3), pp. 274-295. [Online].
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Ulrich, I. et al. (2018). "A feminine brand? Never!" Brands as gender threats for "resistant" masculinities. Qualitative market research. 21 (3), pp. 274-295. [Online].