Rhetoric and Ethics Revisited: What Happens When Rhetorical Scholars Go Into the Field. (December 2016)

• Record Type: Journal Article
• Authors: McKinnon, Sara L.; Johnson, Jenell; Asen, Robert; Chávez, Karma R.; Howard, Robert Glenn
• Other Names: Endres Danielle guest-editor.; Middleton Michael K. guest-editor.; Senda-Cook Samantha guest-editor.; Hess Aaron guest-editor.
• Is Part Of: Cultural studies, critical methodologies. Volume 16:Number 6(2016:Dec.)
• Page Start: 560
• Page End: 570
• Publication Date: 2016-12
• Subjects: ethics -- rhetoric -- qualitative inquiry -- rhetorical field methods; Culture -- Research -- Periodicals; Popular culture -- Research -- Periodicals; 306.05
• DOI: 10.1177/1532708616659080
• Languages: English
• ISSNs: 1532-7086

Abstract

As rhetorical scholars adopt field methods to complement traditional text-based criticism, it is necessary to reflect on the ethical standards that guide our practice of rhetorical criticism and analysis. In this essay, we highlight five points of ethical tension provoked when doing research that moves between texts and fields: responsibility, truth, power, relationships, and representation. Each section illustrates an ethical dilemma from the authors' individual research projects that illustrates one of these tensions, and is followed by a response that explicates the questions of power and ethics. While the ethics of any research practice are often tied to a specific project, many of the issues we discuss apply widely to the practice of fieldwork and rhetorical criticism in general, and many of the questions we raise also resonate with one another. As such, the dialogic quality of the essay is meant to serve as its content as well as its form. We suggest that rhetorical discussions of power help all qualitative researchers better understand what is at stake when we move between text and field in our research practice.